Leonie Hanne is a symbol of modern luxury and zeitgeist – she shapes and influences the fashion world with her wide reach on social media. With her powerful aura, delicate femininity and passion for fashion, she embodies the DNA of AIGNER as the face of the new campaign. Fashion photographer Andreas Ortner staged the influencer with 4.7 million followers on Instagram confidently, elegantly and sensually in the current place-to-be of high society – the luxury hotel Rosewood in Munich‘s old town.
The warm light of the Italian sun falls on the picturesque Villa Pizzo with its mediterranean gardens on the shores of Lake Como and creates a unique atmosphere full of dolce vita. AIGNER‘s new Spring/Summer 2024 campaign, shot by world-renowned fashion photographer Giampaolo Sgura, was created in this beautiful setting. With his images, Sgura transports us to a place of longing, conveys a feeling of lightness and elegantly stages the three models.
The renowned art photographer Elizaveta Porodina takes us to other worlds with her images. Guided by emotion and an extraordinary sense of aesthetics, she uses different light and color compositions to set the scene for the new Fall/Winter 2023 collection “The 5th Element“.
Georgia May Jagger is the embodiment of the cool London girl - she represents a look that celebrates uniqueness, exudes a self-evident nonchalance and playfully experiments with different styles.
Kate Moss is a symbol of freedom, empowerment and strength - an icon that influences the fashion world with her effortless styles. She is the face of the new Fall/Winter 2022 collection “Progress“, which represents development, dynamism and innovation.
Kate, can you recommend a really cool black AIGNER bag?
My longing for Nature has never been so great. It grounds and strengthens us and teaches us optimism.
Let us show good sportsmanship and style a spring look in a winterly atmosphere without consigning ourselves to the freezing cold.
When constants go away and it seems as if the world is reinventing itself, it is nice to see that there are things we can depend upon.
Which item of clothing could you never dispense with? If you had asked me that a year ago, I would probably have said my trench coat or my jeans.